To sell an idea or bring people around on an issue, first you have to enter their mind. That’s called mindshare. Stories are the most effective way to create mindshare and they have the most potential of meaningfully connecting with people. The more visual stories are, the better since humans process visuals up to 65,000 times faster (IBM) than text alone. How do you build your base narrative? Where do great stories come from? How do you generate high quality content on an ongoing basis?
That’s where 100 Stories™ comes in. We help organizations reach deep inside, open up, identify and express the ideas that become the stories that enable greater engagement. 100 Stories™ is about you and how the world perceives your business. Authentic stories that build trust, shape beliefs and build a following along the way. Once in motion, we develop and share those stories where your audience is and how they want to experience it.
100 Stories transforms people, businesses and gets people on the same page. Contact us to learn how.
We start by getting to know you and your organization to learn what is important and set goals.
We review how your competitors and your industry tells their stories to identify gaps and opportunities.
Planning lays the groundwork for rich story discovery and involves getting the right people in the room to participate.
A facilitated session draws out over 100 ideas through group discussion and sharing. These become starters for stories.
We work with you to identify the themes, avenues and rich media methods that can help your stories go to the next level.
We developed the process to help organizations discover better ways to connect meaningfully with people and at the same time implement an actionable and sustainable content platform for long-term outreach and engagement.
Idea bank =
Tailored content =
The right channels
Extended reach =